<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Chatmerce — Blog (EN)</title><description>AI agents in support and sales, RCS as a channel, the EU AI Act in practice. Concrete, worked examples, no marketing filler.</description><link>https://chatmerce.eu/</link><language>en</language><item><title>Ferrari, a children&apos;s hospital, and two different answers for the same customer</title><link>https://chatmerce.eu/en/blog/one-agent-two-channels/</link><guid isPermaLink="true">https://chatmerce.eu/en/blog/one-agent-two-channels/</guid><description>Surgeons at Great Ormond Street copied an F1 pit stop and cut handover errors by 42%. The same mechanic quietly breaks customer communication when you run one bot on your website and another one on the phone.</description><pubDate>Fri, 21 Aug 2026 00:00:00 GMT</pubDate><category>channels</category><category>customer service</category><category>omnichannel</category></item><item><title>Your shop&apos;s chatbot and the AI Act: what has to be true on 2 August</title><link>https://chatmerce.eu/en/blog/ai-act-chatbot-disclosure-obligation/</link><guid isPermaLink="true">https://chatmerce.eu/en/blog/ai-act-chatbot-disclosure-obligation/</guid><description>From 2 August 2026, Article 50 of the EU AI Act requires that people know they are talking to an AI. No transition period. What that actually means if you run a chatbot.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><category>AI Act</category><category>compliance</category><category>chatbot</category></item><item><title>RCS vs SMS: what&apos;s actually different, and why it&apos;s worth a look now</title><link>https://chatmerce.eu/en/blog/rcs-vs-sms-what-changed/</link><guid isPermaLink="true">https://chatmerce.eu/en/blog/rcs-vs-sms-what-changed/</guid><description>RCS replaces SMS inside the phone&apos;s default messaging app — nothing to install. Since 2026 it works between iPhone and Android too. What that gives a business, and what not to promise.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><category>RCS</category><category>channels</category></item></channel></rss>